Regional Programme 2017/2018

The Regional Programme 2017/2018 offered 37 workshops that took place in seven countries throughout the region of Central and South-Eastern Europe, including the programme’s first stop in Montenegro. The programme concentrates on core management topics crucial to every leader of an organisation. Its foci included fundraising and communication as well as HR management and financial planning. Additionally it touched the topic of democracy and its promotion, which is highly relevant in Europe and beyond.

WorkshopDateFocusLanguageCountry
Organizing your fundraising campaign

Organizing your fundraising campaign

The workshop will offer specific solutions, applicable in practice for those interested in planning and implementing a fundraising campaign. Covered topics include: defining the theme, setting the financial objectives of the campaign, identifying the potential donors and their motivations for involvement, campaign message development, selecting the best communication channels and donation methods and defining a list of specific fundraising materials for each channel. The workshop focuses on participants interested in planning a fundraising campaign for individual or corporate donors. Ideally participants have been already involved in fundraising campaigns and wish to improve their abilities to further plan a campaign and to develop and deliver an effective fundraising message. At the end of the workshop participants will have, based on exercises and simulations, the main elements that allow them to initiate and implement a successful fundraising campaign.

Lecturers: Madalina Marcu & Laszlo Bodor

04.06.2018 - 05.06.2018Resources & InnovationRORO
Financial planning

Financial planning

This 2-day workshop aims to develop participants’ abilities to contribute to a sound financial management within their own organization. At any stage of organisational development, efficient and correct use of resources is a challenge we tackle in order to reach objectives and prove transparency and accountability towards our constituencies/supporters. The interactive workshop combines presentations, case studies, tools and practical tips and not least sharing of experiences, including work in groups. Content modules will cover: essentials on financial planning integration within the internal financial system, specific roles of team members in effective financial planning, budgeting (i.e. project, multi-donor financing, organisation), monitoring and controlling tools & mechanisms (i.a. build and use project and consolidated cash flow charts).

Lecturer: Nazarie Liviu

15.03.2018 - 16.03.2018ImplementationRORO
Balancing on the edge: Managing social impact and financial profit in hybrid enterprises

Balancing on the edge: Managing social impact and financial profit in hybrid enterprises

This 2-day workshop will look at social enterprise development and the life cycle of a business from startup to scaling. It will explore what needs to happen at the blueprint (startup), validation, preparation for scaling and scaling phase in planning and implementation; what are the financial, human and infrastructure resource needs; and what social impact can be expected at each growth stage. The workshop will put special emphasis on the financing needs and sources at each growth stage and discuss what the SE needs to have in order to access the various sources. We will devote time to discussing the tensions between social impact and financial viability and look at ways to manage those tensions in a small but growing team.

Lecturer: Eva Varga

11.05.2018 - 12.05.2018ImplementationHUHU
Civic advocacy and organizing

Civic advocacy and organizing

The workshop’s goal is to provide a basic overview of the role and place of advocacy in an NGO’s work, of the main methods and techniques, as well as the necessary skills. During these two days, presentations will guide participants step-by step through the main components of planning and organizing an advocacy campaign. Using a hypothetical case study, small group exercises and role plays will help practice the skills needed e.g. to request information, to present the cause as well as for consultation and negotiation.

Lecturer: Veronika Móra

10.05.2018 - 11.06.2018Resources & InnovationHUHU
Monitoring and evaluation in social services

Monitoring and evaluation in social services

In this workshop, participants will acquire theoretical knowledge in the fields of monitoring and evaluation in social work. Through practical examples they will be introduced to the realization of an evaluation processes in the NGO environment. At the end of the workshop participants will be able to set up the framework of an evaluation process in the context of their own work, follow it and implement it at a later stage.

Lecturers: Šárka Pólová & Denisa Sedláčková

02.05.2018 - 04.05.2018Sustaining SuccessCSCZ
Using Strategy to Improve Your Organization

Using Strategy to Improve Your Organization

This workshop on strategic planning will answer the following questions: what is strategy and what is a strategic plan and how are they linked; why is it important to have/develop a strategic plan and for which audiences can such a plan be relevant; what are the elements of a good strategic plan (environment, vision, mission, values, PEST/SWOT analysis, role of your organization in current environment and theory of change; strategic priorities/goals, internal strategic goals including structure, HR development and financing/sustainability thinking, steps/objectives for realizing strategic goals, activities); how to create/develop each of these elements; how to turn a strategic plan into an operational plan; how to use the strategic plan to create a fundraising plan and in the end how to monitor implementation.

Besides being provide with a key theoretical foundation, practical work will enable participants to “test” their understanding of the theory as well as the possibility of applying this knowledge in their own organizations. Finally, the workshop will enable participants to identify/define issues/challenges arising from their work and address potential solutions with support of facilitators.

Lecturers: Aleksandra Vesic Antic & Mladen Jovanović

16.06.2018 - 18.06.2018Resources & InnovationSRRS
(Online) campaigning for NGOs

(Online) campaigning for NGOs

The workshop on the preparation and implementation of campaign and media skills is aimed for civil society organizations in the region (Serbia, Bosnia and Herzegovina, Macedonia, Montenegro, Croatia), with the overall goal of planning and executing campaigns, as well as achieving greater visibility in the public. Representatives of civil society organizations and initiatives in region that engage in advocacy have some experience in communicating with the media and the public and as well as performing campaigns, but often they fail to present their main messages in the way that they are interesting to the media and are efficient enough. This often results in poor media response and/or transmission of misleading/incomplete messages and information. Although these actors succeed in bringing their messages to the public concerned, there is still a need to improve their knowledge and skills.

In addition to short theoretical presentations on the theme of designing and pursuing campaigns, the lecturers will transfer the knowledge and techniques of advocacy campaigns to the participants; formation and placement of key messages; use of social networks and other tools for the purpose of transmitting messages to the wider and interested /specialised public; to present examples of good and bad advocacy campaigns.

Beside a brief theoretical presentation of the most important elements of communication with the media, in the second thematic ensemble the lecturers will transfer the knowledge related to communication with the media; establishing and maintaining good relations with journalists and media; performances in the media, especially television; formatting messages regarding to specific media; communication with the media in crisis situations; to present good and bad examples of media appearances.

Lecturers: Marko Gregović & Kristina Lauš

05.06.2018 - 06.06.2018ImplementationHRHR
Effective Leadership and HRM for CSOs

Effective Leadership and HRM for CSOs

Leadership and human resource management (HRM) are demanding but at the same time the most important factors in realization of CSO’s goals. Successful organizations are made of effective teams led by self-aware, dedicated, moral and skilled people. CSOs very often cannot afford to hire high-class managers but they emerge within their project teams, among experts and project managers. However, they are the ones who create successful organizations able to fulfill their visions and missions. Being occupied with project and program activities and providing services to their beneficiaries, most associations pay less attention to their organizational development and even less to HRM although people are its most precious asset.

This workshop invites us to re-think and empower our awareness on the importance and ways of effective leadership and HRM, offering solutions, tools and good practices developed by successful CSOs which may be then applied by the participants in their organizational contexts.

Lecturers: Sonja Vuković & Ranko Milić

23.04.2018 - 24.04.2018Sustaining SuccessHRHR
Fundraising-Basics – First Steps to your fundraising-success

Fundraising-Basics – First Steps to your fundraising-success

This interactive Workshop will provide an overview of the basics of fundraising and will show first steps to create a fundraising success at you NGO. Theoretical Inputs, Practices and best practice examples will be given during the workshop and you will learn how manage the first steps of your fundraising strategy.

Lecturer: Alex Buchinger

28.06.2018 - 29.06.2018Resources & InnovationDEAT
Combating Hate Speech online and offline

Combating Hate Speech online and offline

The workshop uses interactive methods to teach media literacy for the following questions:
• How do I best react attacks and aggression on the net as a person as well as an organisation?
• How can I actively combat hate speech?
• How can I support victims of online hate speech?
• Where and how can I find help as a victim?
• How do I report hate speech on Facebook, YouTube & Co.?

In addition, in this workshop you develop effective responses and creative counterstrategies in dealing with discriminatory and racist slogans, try out different lines of argumentation, and thus expand your personal communication competences in the event of verbal conflicts, aggressive rhetoric and hate speech online and offline.
You will also gain media literacy and knowledge of digital media and online hate.

Lecturers: Dieter Gremel & Barbara Unterlechner

25.06.2018 - 26.06.2018Sustaining SuccessENAT
Digging Deeper into the Data – Technology-Informed Fundraising

Digging Deeper into the Data – Technology-Informed Fundraising

Data is all around us and we daily face a choice to either engage with and embrace data as a tool for making change or to simply view it as the accumulation of useless stacks of information. The for-profit sector has been using data for years to make better products and services, to identify the customers who might want to buy those products and to learn better about the customer experience in using those products. However, in the non-profit sector, there has been less of a dedicated effort to understand and use data to improve the effectiveness and reach of the work we do.

This workshop is designed for organizations who want to understand the data that they already possess, how to acquire new data and information that might be valuable, what they can do to organize and analyze that data and to realize the power they can unleash by using data for social good. This will be very much a practical workshop with a number of practical and cost-effective (or even free) tools being presented. Exercises will be centered on showing what data can do when organized well.

While data has many applications in the non-profit sphere, the specific focus of this workshop will be in how to use data to increase your fundraising outcomes, specifically from individuals and companies. A diversified and broader funding base requires a greater level of communication with targeted messages being tailored for each segment of the base. Participants will also learn how can you use data effectively while still maintaining high standards of personal data privacy. Participants will complete this course with a heightened understanding of the tools available for technology-informed fundraising and with an awareness of the required level of investment in both money and human resources to use these tools effectively.

Lecturer: Nathan Koeshall

18.06.2018 - 19.06.2018Resources & InnovationENRS
Audacious Activism – Why Social Movements Matter

Audacious Activism – Why Social Movements Matter

Drawing on the experience of the Guerrilla Foundation as well as several social movements and activism-led organisations, the workshop will cover the ‘Nuts and Bolts’ of Activism and Social Movements. It will delve deeper into an analysis of movement ecology and concepts such as Repertoire of Contention, Types of Movements, Systemic Activism and Movement Lifecycles. There will be a spotlight on Systems Thinking in movements using the work of Donella Meadows and frames such as Gross National Happiness as macro alternatives to GDP.

Lecturers: Ivan Juric & Romy Kraemer

07.06.2018 - 08.06.2018Local FocusENRS
International Collaboration in the Arts and Culture

International Collaboration in the Arts and Culture

Globalization and enhanced European integration are among the most influential developments for cultural organizations in Central and Eastern Europe. They pose many challenges as well as opportunities for cultural leaders and managers.

Lecturer: Sylvia Amann

14.05.2018 - 15.05.2018ImplementationENAT
Leadership in Civil Society

Leadership in Civil Society

Good leadership is essential for the impact, the culture and the people in civil society organizations. The notion of leadership goes beyond management, putting a stronger focus not only on methods and techniques, but also on the person of the leader, on his or her charisma and possibility to motivate and inspire others. Although there is no »One-best-Way« of leadership, leadership skills can be learned and acquired. This needs a certain knowledge of management concepts and instruments, reflection of organizational structures and dynamics and – perhaps most important – leading oneself, developing one´s personality. This requires finding the leadership style most suitable for oneself and the situation of the organization.
The workshop offers instruments, theories, and room for reflection regarding these three aspects. We will work on crucial topics of leadership such as dealing with authority, conflicts and decisions as well as working with teams. Furthermore, the specific conditions for leadership in NPOs will be discussed and insights from research in social movement organizations and critical leadership theory will be given.
The training consists of five major modules: (1) success factors for leadership (2) team dynamics, (3) decision making, (4) conflict management, (5) new developments of leadership.

Lecturer: Ruth Simsa

16.04.2018 - 17.04.2018Sustaining SuccessENAT
Storytelling: Pitching & Social Media

Storytelling: Pitching & Social Media

Social entrepreneurs have at least two amazing stories to tell: their own, and that of their organisation. Almost always, these stories are inextricably linked. But while everyone may have amazing stories, not everyone will immediately realise their strength, or tell them in the most compelling way possible.
Luckily, there are tools anyone can learn which will equip you to do so – and, most importantly, to vastly increase the impact of your social entrepreneurship as a result.
This storytelling workshop focuses on pitching and intends to provide you with know-how, structure and experience to bring a strong narrative into your pitches.

Furthermore, we will cover the issue of social media, learn tools and strategies on how social businesses and NGOs can make the most out of the Facebook-algorithm, content planning, and community management and measure their activities. After the workshop participants will understand how Facebook & Co works and will be able to create and implement an effective social media strategy.

Lecturer: Daniel Cronin & Mathias Haas

12.04.2018 - 13.04.2018ImplementationENAT
All you ever need to know about Facebook, Instagram, LinkedIn and Co - Social Media tips & tricks for NGOs and Ses

All you ever need to know about Facebook, Instagram, LinkedIn and Co - Social Media tips & tricks for NGOs and Ses

The workshop focuses on social media information and examples around NGOs and Social Businesses. The participants will gain deep know-how, tools & strategies, and tips & tricks on how Facebook and Co works and how to gain the most with limited resources.

Lecturers: Matthias Haas & Alexandra Corbu

03.04.2018 - 04.04.2018ImplementationENRO
Innovation Management and Innovation Culture

Innovation Management and Innovation Culture

You see a lot of ideas in your organization but there is no systematic approach for realizing ideas? You puzzle about how to set up innovation initiatives within your organization? You struggle with poor outcomes of innovation initiatives? You do not have the right methods at hand for creating and validating innovations that fit customer demands? You puzzle about the amount of money necessary to set up “innovation management”? You struggle with managing daily business and creating innovations at the same time? These are only a few examples that indicate a necessity for a closer look at methods of innovation management, innovation culture, and leadership style.

Organization culture is the operation system of an organization; thus it has a big impact on successful innovation. It determines how employees and leaders interact with each other internally and with external stakeholders the like. Analyzing and developing your innovation maturity, organizational culture and leadership style is critical for social enterprises and nonprofit-organizations in times of high volatility and heterogeneity of customer demands. Furthermore, innovation is also about effective and efficient processes that have a direct impact on productivity and costs.

In the seminar you will learn how to analyze your innovation management maturity and develop organizational culture. You will learn a bunch of methods that can directly be applied to your organization. You will reflect on your leadership style. In teamwork sessions you work on your challenges, find concepts and solutions by using the introduced tools directly.

Lecturer: Björn Schmitz

26.03.2018 - 27.03.2018Resources & InnovationENAT
Journalistic Writing: How you can tell the stories and positions of your organization to the news-media

Journalistic Writing: How you can tell the stories and positions of your organization to the news-media

NGOs usually strive to put forward ideas for policy and society. Ideas for policy and society however, can only really succeed when their goals get recognized and understood by the public. Therefore, they need to be explained clearly through the news-media. To that end, NGOs should package their ideas into one of the two main products that can be processed by journalists and editors:

• the press release, which is written like an objective, factual report highlighting the new aspects of the idea and putting it into the larger political / social context;

• the article (often referred to as Op-Ed), which gives a strong, well-argued opinion about the idea and is supposed to be published under your own name – may it be in the New York Times or at huffingtonpost.com.

Of course, offering these two products to the journalists does not guarantee that the news-media will cover it and that the respective idea will be readily embraced by the public. But it gives your NGO a fair chance to make its voice heard. To prepare your NGO for this, the workshop will teach you the basic techniques of these two types of texts. At the same time, it aims to help you sharpening your writing skills overall. Eventually, this course should also strengthen your sense of developing storylines and narratives that resonate with the public.

Lecturer: Sebastian Gallander

16.03.2018 - 17.03.2018ImplementationENSK
Business modelling for sustainable impact

Business modelling for sustainable impact

In an unpredictable financing environment the NGOs that have developed social businesses manage to compensate the budget or cash-flow deficits through the commercial income and to provide meaningful jobs that empower their beneficiaries. If you have a social business that you want to take to the next level of development, market and impact wise, or if you are considering in your team to develop one, this workshop will provide you with the study-cases, legal frame, validation methods and collaborative visual instruments. The trainer’s experience on social entrepreneurship from different angles of activist, entrepreneur, Government member, and that of your peers will enable you to emerge from this two days with not only clarity but the pragmatism to put ideas to action.

Lecturer: Oana Toiu

22.01.2018 - 23.01.2018Sustaining SuccessRORO
PR in the NGO sector. Challenges and Opportunities

PR in the NGO sector. Challenges and Opportunities

This workshop targets NGO representatives with approximately 3 years’ experience in PR and will be structured in three main parts. In the first part, participants will overview a general framework about the current environment of public relations, the challenges faced by PR professionals and a description of the current media landscape and how it has changed recently due to the rise of social media and the changes of its business model. In the second part of the workshop, the course will overview interviewing techniques and how to prepare for meetings with difficult audiences. In the third part, participants will be asked to attend individual or group exercises (depending on the type of course), they will discuss their work with the trainers and will receive feedback. The workshop will end with a short sum-up session that will go through main takeaways, key learnings and how to follow-up this training

Lecturers: Sergiu Petre & Cezar Cherciu

15.11.2017 - 15.11.2017Sustaining SuccessRORO
Evaluating for impact

Evaluating for impact

This workshop will (1) teach NGO professionals how to develop their own Theory of Change and how to use monitoring data in a way that sets the basis for sound impact evaluations; (2) show them options regarding what types of evaluations are available, and make informed choices about which are best fit to be used for their own programs; (3) provide them sufficient knowledge to commission an evaluation that answers their particular questions and fulfils their information and accountability needs.

The training will be as hands-on as possible. Besides learning about the topics of the training, participants will be invited to work on the design of an evaluation for their own project/programs. They will (a) generate evaluation questions related to their work, (b) sketch a Program Logic & Theory of Change for their project/program, (c) identify suitable indicators for the progress of their project/program, and (d) outline and discuss designs for an impact evaluation of their project/program.

Lecturers: Wolfgang Stuppert & Oana Ganea

13.11.2017 - 14.11.2017Sustaining SuccessRORO
Management and Participation of Spontaneous and Episodic Volunteers

Management and Participation of Spontaneous and Episodic Volunteers

Volunteers are a key resource for many Civil Society Organizations. Recruiting, managing volunteer staff relations as well as retention are crucial elements of the volunteer management process. Social change due to processes of individualization, dynamization, flexibilization and emancipation are affecting the frequency, the intensity and the way people donate their time to Civil Society Organizations (CSOs). Spontaneous volunteering like during the refugee crisis as well as episodic volunteering at big sport or cultural events are rising and getting more and more common in other fields of civic engagement. These developments lead to challenges and chances for the coordination and the management of volunteers. Additionally more volunteers like to be involved and like to participate in decision-making processes and broaden their scope of action and sphere of influence. CSOs have to rethink their volunteer management and governance procedures and develop new and innovative approaches. Against this backdrop, this workshop is dealing with following questions:

What processes and standards can ensure the organizational inclusion of spontaneous and episodic volunteers in a social and workflow dimension?
How can CSOs deal with the rising demand of volunteers to take part in decision-making processes, the workflow design, etc.? What are the merits and limitations considering the rising temporal fluidity of volunteers?
What amount or ratio of spontaneous and episodic volunteers is suitable for a particular organization? Which innovations in volunteer management are needed to cope with these changes and challenges?

Lecturers: Paul Rameder & Dieter Gremel

06.12.2017 - 08.12.2017ImplementationENRO
Storytelling with moving images – how to get your NPOs story

Storytelling with moving images – how to get your NPOs story

In our world of media, truly effective storytelling is characterized by image, audio and interaction. Media recipients „donate“ their time – on average 4 to 7.5 hours per day – and they do not want this time to be used for being taught or educated. Instead, they want to be entertained and through this entertainment gain new insights.

In spite of this paradigm shift, many nonprofits still communicate only through text.

This workshop will introduce you to an alternative and provide guidance for communication in the ‘post-print age’. It will explore the basic rules of “storytelling” of image and audio through experiences and many practical exercises. Furthermore, the workshop will focus on developing the editorial competences of participants and introduce you to the tools and tricks of communication as used by successful journalists and media creators.

Lecturer: Golli Marboe

30.10.2017 - 31.10.2017ImplementationENRO
Public Relations for Nonprofits – creating messages and audiences for your story

Public Relations for Nonprofits – creating messages and audiences for your story

This workshop is an intensive two-day training, intended for representatives of non-governmental organizations, with the aim to develop skills in relation to:

Media and the public
creating messages and stories through which they can promote their public policies
customizing messages with different communication channels and target groups
understanding new PR tools related to social networks.

We will also present the latest PR tools (such as Story Telling Video format), but most importantly when and how to properly use them. Within the practical part of the training, participants will have the opportunity to do exercises related to crisis communication and before the camera.

Lecturers: Milena Kalezić & Boško Nenezić

16.10.2017 - 17.10.2017ImplementationMEME
Business planning of social enterprises

Business planning of social enterprises

Main goal of the workshops is to increase the organizational and impact capacity of participating organizations, with a particular emphasis on sustainable income generation, financial diversification and performance management. Participants will be introduced to the fundamentals of business planning and how to apply them to their own organization

Lecturers: Anna Horváth, Laura Tóth & Viktória Sőregi

11.01.2018 - 12.01.2018ImplementationHUHU
Cost-effective, practical IT management for small and middle-sized NGOs’ workshop

Cost-effective, practical IT management for small and middle-sized NGOs’ workshop

Nowadays information systems offer more and more opportunities, on the other hand it might be difficult to recognize these opportunities and build on them. It is not easy for a non-profit organization to find the cost-efficiently available solutions e.g. mailing system, website or shared storage available also from mobile phones. The result of properly used informatics: more economical, more efficient, safer operation, new ways to implement our strategies, quicker / more extensive / legal reach of beneficiaries, increased social impact.

Lecturer: Csaba Bakó

27.11.2017 - 28.11.2017Resources & InnovationHUHU
Social Impact Assessment 2.0

Social Impact Assessment 2.0

Social impact measurement in Hungary does not have a great tradition, so it is especially important to present it through existing domestic case studies, to show what are the lessons learned, the positive experiences and pitfalls in the design and implementation of a measurement system. In addition to case studies, participants can work together on practical exercises that will enable them to become able to measure the impact of their own organization.

Lecturers: András Nagygyörgy & Gábor Lévai

10.10.2017 - 11.10.2017Sustaining SuccessHUHU
Crowdfunding Academy for Nonprofits

Crowdfunding Academy for Nonprofits

Crowdfunding has been on the rise in the region – since 2012 the number of crowdfunding campaigns in Serbia has grown for 400%, while the total money collected through crowdfunding in Croatia since 2012 to 2015 has exponentially grown. In Bosnia and Herzegovina its necessity is visible through development of a local crowdfunding platform, while Montenegro and Macedonia are only starting to follow this financing trend, especially relevant for civic organizations which lack sustainable and stable financing model.

Workshop on preparation and conduction of crowdfunding campaigns is aimed at civic organizations in the region (Serbia, Bosnia and Herzegovina, Montenegro and Croatia), with a goal to strengthen their competences in securing sources of financing, but also gaining wider public visibility. The workshop will include the analysis of the crowdfunding process in theory, while on the practical level it will be focused on understanding motivation of campaign backers and creating strategy and specific promotional content, which is one of the most important factors for its success.

Lecturers: Marko Gregović & Kristina Lauš

25.11.2017 - 26.11.2017Resources & InnovationHRHR
Dialogue and Team Development in Responsible Leader’s Practice

Dialogue and Team Development in Responsible Leader’s Practice

Workshop focuses on team leading and communication - the areas which strong leaders are supposed to head. Workshop will familiarize participants with the ways of leading managerial interviews and train its preparation and leading in real examples. The participants will find out if they are able to lead evaluation interview and they will receive feedback from other participants and the trainer based on recorded video. They will try different approaches to leadership in real situations and during various team developmental stages. The participants will get familiar with the team roles and by Belbin Team Roles Test they will evaluate themselves and learn to apply the roles in their work and composing the team. During interactive workshop they will develop their ability to motivate team members according to their team role. The participants will learn how to lead in order to create healthy relationships and teams. Thanks to them they will be able to fulfill the vision of the organization and prosper.

Lecturer: Olga Medlíková

09.11.2017 - 10.11.2017Sustaining SuccessCSCZ
NGOs for Democracy: Developing New Ideas and Projects to Promote Democracy

NGOs for Democracy: Developing New Ideas and Projects to Promote Democracy

Democracy is only as good as the people, who live in it and work for it. Whether people get active for human rights, or call for free media or fight against corruption: their activities are crucial for democracy to thrive.

In this workshop, we will think about democracy and what NGOs could do to change democracies for the better. The workshop has two parts: First, participants enter into a process of reflection and analyze the state of democracy, both in their home countries as well as with respect to the organizations they represent. This step is crucial, because only a deeper understanding of democracy can help participants to identify possible avenues for engagement. In a second step, participants will begin developing concrete ideas projects for promoting democracy in their home countries.

Lecturer: Astrid Reinprecht

04.12.2017 - 05.12.2017Local FocusENBA
All you ever, ever need to know about Facebook, Instagram, LinkedIn and Co - Social Media tips & tricks for NGOs and SEs

All you ever, ever need to know about Facebook, Instagram, LinkedIn and Co - Social Media tips & tricks for NGOs and SEs

The workshop focuses on social media information and examples around NGOs and Social Businesses. The participants will gain deep know-how, tools & strategies, and tips & tricks on how Facebook and Co works and how to gain the most with limited resources.

Lecturer: Matthias Haas

09.11.2017 - 10.11.2017ImplementationDEAT
Managing People: Human Resource Management in NGOs/NPOs

Managing People: Human Resource Management in NGOs/NPOs

People are by far the most important resource for NGOs. Still, unlike in the business and the public sector, HR management (HRM) is not systematically established in most NGOs. Anyone who wishes to prepare him or herself for the challenges of HRM in this field needs to be familiar with both the classic HRM tools and the specific features of such organizations. Both are dealt with in this seminar.

The seminar gives an overview of the classic processes of HRM, from strategic HR planning and recruitment, through HR performance management to HR development. It also includes a brief look at the various instruments of HR administration (structuring salaries and working hours, feedback structures, and horizontal/vertical career development).

In practical exercises we will concentrate upon four major areas: recruitment, motivation, team management, and HR development. In these areas, participants’ challenges with HR issues will be deeply integrated. Finally, the particular impact of organizational culture on HR management in NPOs/NGOs will be analyzed.

Lecturer: Michael Meyer

29.01.2018 - 30.01.2018Sustaining SuccessENAT
Fundraising: Communications, Community, Strategy

Fundraising: Communications, Community, Strategy

Developing a diverse set of income streams for an organization is more than a healthy strategic choice - - it can be a meaningful way to engage individuals in your mission and vision. Further, there are numerous example emerging from across Central and Eastern Europe of NGOs successfully raising significant funds from their communities. This program will explore what is working across the region and why, and guide you through a process to develop your own communications- based fundraising strategy. This session will primarily cover mass- fundraising and campaign-based fundraising that targets citizens and corporations. It will touch on some interesting social enterprise models but it will not cover grant writing.

Lecturer: Christopher Worman

30.11.2017 - 01.12.2017Resources & InnovationENAT
Fundraising and resource mobilisation

Fundraising and resource mobilisation

Join us in the relationship-based, sustainable fundraising world! Find out which techniques and methods are best suited to your organization! Learn which opportunities are available beyond the grant schemes market and explore new ways of matchmaking with different actors of the donor market!

In the recent years, many new forms of fundraising have emerged, from community funding through experience and challenge-based donations to social responsibility-based corporate programs. Our two-day workshop will make you acquainted with the general schemes of resource building and help you to explore the driving forces of these new types of fundraising techniques through examining national and international campaigns.

The training will provide insights about building effective communication campaigns for building micro-donations and also share tools and experience about the necessary administrative and background processes. It will also covers some more intricate aspects of fundraising, including transparency and ethical considerations, and give hints how to build long term relations with companies.

Lecturers: Noémi Ambrus & András Nagygyörgy

05.10.2017 - 06.10.2017Resources & InnovationENAT
PR strategy and Storytelling for NGOs – from message development to media appearances (B)

PR strategy and Storytelling for NGOs – from message development to media appearances (B)

The two-day workshop provides you with an insight into the central elements in the field of public relations, starting with the underlying PR strategy and storytelling to the development of compelling key messages and images to appearances in front of cameras and microphones.
The first part gives an overview on the media environment, current trends and key players in the Austrian media landscape. The second part focuses on different aspects of PR strategy and storytelling, so your messages don’t get lost in the constant competition for public attention, media presence and headlines. The third part addresses how you can convey your key messages in media appearances in a practical manner. The focus of this part is on practical exercises while theoretical know-how will be provided as part of the individual reviewing process.

Lecturers: Lukas Kienzl & Klara Maria Schenk

19.10.2017 - 20.10.2017ImplementationDEAT
Successfully leading teams and oneself (B)

Successfully leading teams and oneself (B)

The capability for successful leadership is not something you are “born” with, albeit this will be no disadvantage. Leadership can be learned and acquired. Professionalization of management must not be limited to technical/instrumental professionalization through increasingly applying management concepts and instruments (e.g. strategic development and controlling). Above all, it also means professionalization of leadership, be it establishing appropriate structural arrangements, interpersonal leadership and improving it through training and learning, and leading yourself to become a holistic leader.
Top-leadership skills are related to knowledge and behaviour of leaders, i.e. how they can influence their employees´ behaviour but also their ideas, emotions and values, their attitude towards organizational goals and strategies, their commitment and identification as well as the more general organizational culture.
In addition, leadership today more than ever means leading in and with teams; the leader as “lone wolf” or “great person”-theories are outdated already for long. The focus now is on social processes within teams. Leaders will continuously have to prove themselves within teams and to be prepared for the dynamics of such teams.

Lecturer: Wolfgang Mayrhofer

12.10.2017 - 13.10.2017Sustaining SuccessENAT
Sales Psychology in NPOs: Selling between mission and marketing (A)

Sales Psychology in NPOs: Selling between mission and marketing (A)

Nowadays, NPOs are more and more forced to negotiate with donors, “sell” their mission and their services and products to the different stakeholder groups or even to run a kind of a retail business. Therefore NPOs have to develop selling strategies according to the theoretical knowledge from psychology and sociology. This requirement becomes especially clear, if for instance the NPO runs a business where products made by beneficiaries are sold to customers - either in a permanent store or at occasional events. The aim of the workshop is to introduce principles of sales psychology and to train sales conversations using practical examples from the participants´ working areas. By means of role plays, the sales situations are displayed and analyzed. Additionally, the different logics of selling and fulfilling the mission of an NGO are illustrated. Furthermore, questions of shop design, product mix (assortment) policy, pricing policy in combination with donations and overall sales concepts (e.g. adaptive selling, benefit selling) are discussed.

Lecturer: Renate Buber

23.11.2017 - 24.11.2017ImplementationENRO